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Second-year quarterback C.J. Beathard has been demoted from
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PostPosted: Thu Feb 14, 2019 4:40 am    Post subject:  Second-year quarterback C.J. Beathard has been demoted from
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after an injury for the second consecutive season. Despite losing five-straight this season and 1-8 as a starer
, coach Kyle Shanahan still hasn’t lost faith in the 49ers’ third-round pick.“C.J.’s story is not over and that’s what I want him to know,” Shanahan said to the media Thursday. “You’ve got to realize that the whole world will say, ‘This is what you are,’ and I’m not mad at the world for that. People watch sports and that’s what they think. But, C.J.’s story is not over and he has the ability, he has the toughness, he has the mind, to be a very successful quarterback in this league.”In 2017, Beathard suffered a knee injury late in the game against the Seattle Seahawks in Week 12, paving the way for Jimmy Garoppolo’s debut. The 49ers went on win five straight to close out the season with Garoppolo under center. Beathard didn’t see the starting lineup again until this season after Garoppolo’s Week 3 ACL tear against the Kansas City Chiefs.Beathard may be enduring a similar fate this season after a hand injury forced Nick Mullens into the spotlight against the Oakland Raiders. The once practice squad quarterback orchestrated one of the most successful quarterback debuts in NFL history, completing 16 of 22 passes (72%) for 262 yards, three touchdowns, no turnovers and a quarterback rating of 151.9. Shanahan named Mullens the starter going into the team’s Week 10 matchup against the New York Giants on Monday Night Football. Shanahan’s faith in Beathard stems from his time in Washington alongside now Minnesota Vikings quarterback Kirk Cousins, who was signed in the offseason to a three-year, fully-guaranteed $84 million contract“Kirk Cousins in his first nine games, do you know what his record was? 1-8. He had 19 picks and 18 touchdowns,” Shanahan said “C.J. is 1-8. I think he has 13 picks. It doesn’t mean that he’s him, but I also know that a lot of people gave up on Kirk because of how he started and everyone wanted to put it on one guy when it was a lot more than just that.”Beathard’s completed 57% of his passes for 12 touchdowns, 13 interceptions and a QB rating of 74.6 over his two years with the 49ers. Despite again being demoted
, the former Iowa quarterback has been able to keep a positive mindset as he moves into an assistant role being Mullens.“It’s tough,” Beathard said, via ESPN’s Nick Wagoner. “I mean, it feels like two years in a row kind of going through it. But it’s something that’s going to make me stronger in the end, I feel like. I think God’s testing me and I think it’s all going to make me stronger in the end, make me a better person, make me a better quarterback, a better player in the long run.”“C.J.’s story is not over and he has the ability, he has the toughness, he has the mind, to be a very successful quarterback in this league,” Shanahan said. “Don’t let other people tell you it’s over because it hasn’t gone the way you wanted it.” A pair of shoes are set aflame with a cigarette lighter, captured on video and shared widely online to protest a political statement made by the manufacturer.The New Balance shoes were burned by their owners two years ago after a spokeswoman indicated the company's support for President Donald Trump's trade policies.Nike now finds itself in a similar position on the other side of the political spectrum as some customers cut up its products or burn them because of the company's decision to make Colin Kaepernick the face of its "Just Do It" 30th anniversary campaign.With the Kaepernick campaign , Nike is embracing activism and racial justice at a time when shoe companies can no longer avoid the nation's political division. After years of building billion-dollar brands around sports celebrities, shoe and apparel makers now find themselves flashpoints in the political, racial and cultural clashes surrounding the Trump administration.Nike took this route as its biggest representatives — most notably LeBron James and Serena Williams — have spoken out about police shootings of African-American men and problems facing the black community.Those same athletes are increasingly using their shoes as a form of expression. James' "Equality" Nike signature shoe was unveiled earlier this year , with the word emblazoned across the back of the shoes. Steph Curry has worn a Barack Obama-themed shoe.NBA players in recent years have worn shoes with messages of "R.I.P. Trayvon Martin" and "Sideline Racism" and images of Ebenezer Baptist Church, where the Rev. Martin Luther King Jr. preached. Such statements could become more common in the next season after the NBA relaxed the rules over the types of shoes players can wear."I stand with Nike, every day
, all day," James said Tuesday at a Nike fashion show and awards ceremony in New York.Trump has blasted the NFL for allowing players to follow Kaepernick's decision to kneel during the national anthem to protest police shootings of African-Americans. Now the president has turned against Nike, which is making the former San Francisco 49ers quarterback one of its main spokesmen."Nike is getting absolutely killed with anger and boycotts," Trump tweeted Wednesday .Athletic apparel companies have straddled the entertainment and cultural worlds for years partly with their emulation of black culture — think Run-DMC's Adidas shoe deal in the wake of the group's rap hit "My Adidas" and Nike's "Air Jordan" campaigns featuring Michael Jordan and Spike Lee. This has created a billion-dollar industry and the cultural challenge of how to appeal to minority and youth communities as well as to the country's white, sometimes conservative, majority.But the companies and major sports leagues have been careful not to stray into real politics, famously symbolized by Jordan, who reportedly said Republicans buy shoes, too. While Jordan and others in his era were thrilled to have lucrative shoe deals, the current generation is going farther by using their sneaker deals as a platform to promote social justice.And with that shift, Nike is taking the side of its superstar athletes — even if it means alienating Trump supporters and intertwining shoes and politics.Many companies "feel the need to align with players, because players help them move the product," said Michael Lewis, director of the Marketing Analytics Center at Emory University in Atlanta.Clothing and shoe makers have always had a back-and-forth relationship with minority communities. Business boomed as black athletes became spokesmen and spokeswomen, but questions arose over how much the companies invested financially in black communities, compared with how much they made by exploiting African-American trends.The relationship began in the 1980s, when Nike, Adidas, Reebok and Converse became staples of black fashion
, and African-American youth sought to emulate the stars of the day, like Jordan, Run-DMC and other figures associated with the burgeoning hip-hop culture. Footwear came to symbolize status and street style. Sneakerheads lined up outside stores to get the newest shoes.Companies "have made millions off of following trends from the black community, and so they have to be cognizant of the feelings of that community," said Antonio S. Williams, who teaches sports marketing at Indiana University. "It only takes one or two incidents for shoes to be pushed aside and declared uncool and left behind, so they are very aware of the cultural exchanges and trends going on in their base communities."New Balance tried to steer clear of politics in 2016 after coming out in support of Trump's desire to remove the United States from the Trans-Pacific Partnership. A company official said "things are going to move in the right direction" under a Trump presidency. Protesters took that as support for Trump and began burning New Balance shoes and posting videos. At least one white supremacist declared that New Balances were the shoes of "The Trump Revolution."New Balance quickly released a statement saying the official's remark was taken out of context. The company insisted that it "does not tolerate bigotry or hate in any form" and "believes in humanity, integrity, community and mutual respect for people around the world."Unlike New Balance, Nike doesn't seem to be backing down. Its two-minute commercial, highlighting Kaepernick, James, Serena Williams and others, aired Thursday during halftime of the NFL's season opener.Nike has likely figured out that its core consumers — the people who regularly buy its sneakers and clothes — are probably the millennials and minority youth who already support Kaepernick or at least don't mind the stance he is taking, Antonio Williams said."Nike wants to be on the right side of history and the right side of its core consumers," he said.Jesse J. Holland covers race and ethnicity for The Associated Press. Contact him at
, on Twitter at ://jessejholland or on Facebook at ://facebook/jessejholland . You can read his stories at AP at ://bit.ly/storiesbyjessejholland .
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PostPosted: Thu Feb 14, 2019 4:40 am    Post subject: Adv



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